A brand identity for a micro SaaS project? Seriously?
I don't have product–market fit.
I don't have validation.
I don't have time.
I don't have money.
Yet I'm supposed to burn money and time on a logo?
I'm supposed to click around in some AI branding machine that, for a few bucks, pretends to tell me who my business is, what colors I should adopt, maybe even what to name it.
As if identity came prepackaged in a neat little prompt.
That's a toddler claiming he runs the mafia.
Identity isn't something I can buy.
It's something I have to earn.
Something I have to build.
The sum of my experiences, my scars, my attempts, my failures will forge my identity.
Something that shifts over time, shaped by what I live and what I learn.
But right now, nobody gives a damn about my cute mark.
Nobody joins because my logo is slick
(…unless it's boobs, but let's be real).
Cool kid or not,
People will click because I solve a pain.
Because I fix something that actually hurts.
So let's build the stall first —
the rickety plywood stand, the scrappy counter,
the thing that smells like sweat, grit, and hunger.
Let's not pretend I'm the big steakhouse with mahogany walls.
I'm not. Not yet.
I do the work.
I stack the bricks.
I let reality shape my identity.
I'll get there, or elsewhere eventually.
This doesn't mean I should make something ugly —
just that my effort should stay proportional to where I am
and focused on what moves the needle.
Not a logo.
Being broke can be an asset as a builder
Building on a dime forces clarity.
I can't afford to waste time or money.
I know the odds: most projects fail.
I'll probably have to try again — and again — before anything sticks.
So I choose ruthlessly.
I cut the non-essential.
I stay sharp because I don't get infinite shots.
That pressure creates grit.
Not a polished brandbook.
Not a paid logo.
Grit. Hunger. Movement.
Look around: That's how anything worth a damn gets built —
fast, scrappy, and always forward.
Why this thing?
Probably just like you, I needed a logo and a couple of icons — fast.
And that's when it hit me: every "brand kit generator" out there is just a paid clicko-machine pretending to be a creative oracle.
I didn't want to use that. I want my things to be personal.
So with my Claude code subscription some project switching prompt juggling time, I built my own.
And since it kind of worked for me, it costs nothing to share it.
This is for my people grinding at night, with zero budget and oversized dreams.
"But this thing sucks! There's no AI..."
Exactly.
It won't make you feel like a "bold innovator with a hint of playfulness" at the click of a button.
Like the million wantrepreneurs who did the same thing one minute ago.
It keeps you where you belong: in the driver's seat.
Now which car will you drive and how, that's up to you.
Doesn't mean you shouldn't use AI to work on ideas and refine your product. (This app is 100% built with it)
But filling a simple name/mission statement/industry form and hoping for something moving to happen is like asking a stranger to name your kid based on your zodiac sign.
Swiping right and expecting a soulmate.
Expecting a vending machine to cook you dinner with love.
You know better.
Good. Now let's build!
How free is this?
Free like a beer someone sends you from the other side of the bar
